Your own domain

Manage → Domain & SEO.

The address you already have

Every site comes with a free address: "It works straight away — no DNS setup needed." You can sell on it today.

You can change it with Change — but read the warning:

"{host} will stop working immediately, and anyone can claim it. Update any links you have shared."

The old address is not held for you. If you have shared it anywhere, those links break at once.

Adding your domain

Add a custom domain → type yourdomain.com or shop.yourbrand.com.

Then come two groups of DNS records, and they do two different jobs. This is the part people conflate, so plainly:

1. The TXT record — proving you own the domain

The panel Add this DNS record at your registrar gives you a TXT record: Type, Host/Name, Value. Publish it at your registrar, then press Verify.

The status: Pending → Verified, or Failed.

"DNS changes can take up to 24 hours to propagate." A verification that fails right after you added the record usually just has not propagated — wait and try again.

2. The routing records — actually bringing visitors in

The panel Point your domain to the platform is the second group, and it states the difference: "The TXT record above proves ownership; these route the traffic."

Verify without adding these and visitors still cannot reach you. This is by far the most common reason people believe they are finished and the domain does not work.

There are two kinds:

• Recommended (canonical) — the record for the domain you want to use.
• For the bare domain — redirects to www — for when you want yourbrand.com to lead to www.yourbrand.com.

The status box is direct about where you stand:

Status	Means
DNS pointing here	Visitors reach your site at this address
DNS not pointing here	The record is missing or points elsewhere — nobody gets through
DNS not checked yet	The platform has no routing target configured; contact the platform operator

Making it primary

Once a domain is verified, press Set as primary. "This is the canonical address visitors are redirected to."

You then choose what the free address does — the When someone visits this address field:

• Redirect to {host} — visitors on the old address are sent to the primary domain, "so the site has one canonical address". The SEO-friendly choice: one page, one address.
• Serve this site directly — both addresses serve the site.

If you choose redirect before you have any custom domain, the setting waits: "Takes effect once you add a custom domain and make it primary. Until then this address serves the site." There is no way to lock yourself out.

Two more choices on every verified domain

This address — serve the site here, or redirect to another verified domain on this site. For when you hold several domains and want them all to land on one.

Preferred address — for the www / non-www pair: "Visitors who type the other form are redirected here. Both forms must point at the platform." Or Serve both, with no redirect.

Every redirect here, and on the free address, has a Redirect type:

• Temporary (302) — "Safe to change your mind later. Search engines keep treating the two addresses separately."
• Permanent (301) — "Best for SEO once your address is final — search ranking moves to the destination."

"Browsers cache a 301 for a long time. If you change this address later, returning visitors may keep landing on the old destination until they clear their cache." Pick 301 once you are sure, not on day one.

SSL

Certificates are issued automatically once the domain is verified and DNS points correctly. There is nothing to buy, upload or renew.

Removing a domain

Remove detaches the domain from the site. "This cannot be undone", and visitors to that address no longer reach you.

The order that goes smoothly

1. Add the domain.
2. Publish the TXT record → press Verify → wait for Verified.
3. Publish the routing records → wait for the status box to say DNS pointing here.
4. Set as primary.
5. Choose whether the free address redirects or serves directly.
6. Publish the site, then open the domain and check.

Step 3 is the one that gets skipped.