Store Builder

The template library

Turn a finished store into the starting point for the next one — and know exactly what does not come with the copy.

If you build stores for clients, the second one looks a lot like the first. The template library turns the first into the starting point for the second.

It lives on the Organisations page, below the store list: "Starting points this organisation offers when a member creates a new store."

Marking a store as a template

On a store your organisation runs, choose Mark as template.

You give it:

Template name — "Fashion starter", say. This is what your colleagues read, so name it after what it is for.

Description — "What makes this a good starting point?"

It then appears in the library: "Members will see this as a starting point when they create a new store."

A template is a real, live store. It is not a frozen snapshot. If you keep editing that store, stores created afterwards pick up the newer version. That is convenient — but it means a store serving as a template is a store to edit carefully.

Using a template

Press Use template, name the new store, and building starts in the background.

Only an organisation's owner or admin can: "Only an owner or admin can use a template."

What does NOT come with the copy

The dialog spells it out — "Orders, customers, the custom domain and the team are not copied." — and the list is the same as duplicating an ordinary store:

  • Orders
  • Customers
  • The custom domain
  • The team

So a copy carries the design and catalogue, not the trading history. That is exactly what you want: a new client must not see an old client's orders, and must not inherit their domain.

Turned around: whatever is in the template is what every client of yours gets. If the template store still has a test product called "test 123", so will the next client's store. Tidy the template before marking it.

Editing and unmarking

Edit template changes the name and description — it touches nothing in the store's content.

Withdraw removes it from the library: "“{name}” will no longer appear in the library. Stores already started from it are unaffected."

A copy is a copy. Once a client store exists it is fully independent — withdrawing the template, or editing it, does not reach it.

Platform templates

The /templates page is a different thing: "Starting points the platform ships. Using one creates a new site from it — you can change everything afterwards."

Those are templates for everybody, not your organisation's own — anyone can browse them, account or not. Each has View live so you can look before pressing Use this. The whole path from template to new store is Start from a template.

Both libraries share the same machinery; they differ in who supplies them.

Section templates are yet another thing

The editor's rail also has a Templates entry. Those are section templates — prebuilt pieces of page you drag onto a page.

Three different things, easily confused:

What Where What it creates
An organisation's template library /orgs A new store
The platform's Templates /templates A new store
Templates on the editor rail The editor A section on the current page

An agency's workflow

  1. Build the first store properly. This is the investment.
  2. Clean it: delete test products, make the placeholder copy read like placeholder copy.
  3. Mark as template with a clear name and description.
  4. Next client: Use template → name it → wait for the build.
  5. Rebrand, swap the catalogue, attach the client's domain.
  6. The store owner (or you, if you created it) attaches the store to the organisation — see Moving sites around. A store you start with New store on the Organisations page is attached already.

Updated 26/09/2026