Your first store
Create a site, understand its address, and tell apart the two places you will work: the editor and the Manage screens.
A site is a store: its pages, products, orders, customers, settings and domain. One account holds as many as you like, and they are completely separate from one another — an agency running five clients has five sites.
Create a site
On the Sites dashboard, press New site. The dialog asks for two things:
Site name — what you read on the site card and in the sidebar. Changeable at any time.
Site address — the slug, e.g. my-store. Derived from the name you type,
and editable. Use lowercase letters, numbers and hyphens only; anything else
and the dialog says so, and so does an address you already use — rather than
waiting for you to press the button.
Press Create & open and you go straight into the new site's editor.
This address is not your domain yet. It is how the platform names the site. Attaching a real domain is its own job: Your own domain.
Two places, and they are different
Worth learning immediately, because almost every guide from here on starts with "go to one of these".
The editor (/editor/{site}) is where you build pages: canvas, elements,
drag and drop, styling, publishing. See
The editor window.
Manage (/manage/{site}) is where you run the store: orders, products,
customers, discounts, blog, team, domain, settings. Its sidebar is grouped into
Overview, Store, Marketing & sales, Settings — plus an Apps
group once the site has an app installed.
You move between them at any time — the editor's rail has Manage store, and Manage has Edit site.
Finding a site in the list
The dashboard has two tabs: Sites and Trash. On the Sites tab the search box matches the name and the address — with six stores you remember the domain more often than the label you typed into a dialog once.
The two buttons beside it change how the list is drawn: card view for large homepage screenshots, list view for more sites on one screen. The choice is remembered, so you do not make it again on every visit.
What a site card does
Each site on the dashboard is a card, with a screenshot of its homepage and when it was last edited. Its menu:
| Item | What it does |
|---|---|
| Manage | Opens /manage/{site} |
| Open editor | Opens /editor/{site} |
| View live site | Opens the published site in a new tab |
| Duplicate | Copies the site into a new one — see below |
| Rename | Changes the display name |
| Export | Downloads the site as a file |
| Delete | Moves the site to the trash — see below |
Duplicating does not copy everything
The Duplicate this site dialog lists exactly what "This copy will NOT include", and the list is deliberate:
- Orders
- Customers
- The custom domain
- The team (site members)
A copy carries the design and catalogue, not the trading history. That is precisely what you want when using a finished store as the mould for the next one — and precisely what you do not want if one client's orders wander into another client's site.
Duplication runs in the background and reports "{n}/{total} parts done"; a large site takes a few minutes.
Deleting is two steps, and the first one takes the store down
Delete does not destroy a site. It moves it to the Trash, where it stays for 30 days; press Restore within that window and everything comes back exactly as it was — pages, products, orders, settings, and the old address too, because the address is held for you the whole time the site sits there. Nobody else can take it.
The storefront, though, goes dark immediately. That is the thing worth knowing here: shoppers arriving at the site's address see nothing, every member loses access, and the site disappears from the Sites tab — all before those 30 days start counting. "Recoverable" does not mean "nothing has happened yet".
A card in the trash shows how many days are left, and turns red under a week. When the window runs out the platform destroys the site without asking again. To do it sooner, use Delete for good in the card's menu — that one cannot be undone, so the dialog makes you retype the site's name.
A duplicate that failed halfway is the one exception: there is nothing in it to restore, so Delete on that card destroys it outright.
The "Maintenance" badge
A card showing Maintenance means that site's storefront is offline — visitors see a maintenance page. Turn it off in that site's Settings.
Next
A new site already has an empty homepage. Building it is next: The editor window explains everything you are looking at before you drag the first element.
Updated 26/09/2026